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Monday, June 25, 2018

Yellow opens Flagship Store

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Yellow, inaugurated it's Flagship Store in Dhaka's upscale Main Gulshan Avenue on May 11, 2018.  The newly designed store occupies 10,000 sq. ft., elegantly showcasing YELLOW's latest product offerings across Men, Women, Kids, Western and Ethnic apparel and accessories. 

Asaduzzaman Khan MP, minister for home affairs, inaugurated the store, while A S F Rahman, chairman, Salman F Rahman, vice-chairman, Syed Naved Husain, CEO of Beximco Textiles, Shehryar Burney, Executive Director, Hadi S. A. Chowdhury, Head of Retail of Yellow, Shahryar Rahman, Director of Marketing, Beximco Textiles, media and corporate invitees, and leading celebrities of the country graced the inauguration.

YELLOW's iconic design strengths are reflected down to the last detail in the architecture, color palette, textured materials and product displays of the Flagship. 

"We are thrilled to be celebrating the opening of our Flagship in Gulshan" said Shehryar Burney, Executive Director of Yellow.  "The Yellow Flagship brings the brand to life in a new and exciting way with a fantastic assortment of trends, inspiring looks and beautiful designs to help our fashion-forward customers find styles to let them look their best".

A standout feature of the new store is the new "Personal Shopping" corner being introduced for the first time in Bangladesh. Yellow will provide customers with expert guidance on the best looks to suit personal styles. 

Whether it's a wardrobe update or advice on precisely fitting a customized shirt, customers can sit back and relax in the "Personal Shopping" suite while the Style Advisors do all the legwork.


-In Vogue Reporter

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